How much should dealerships spend on 3rd party websites?
Two methods to analyze and determine an efficient level of 3rd party spend.
What’s the value of a Vehicle Detail Page View (VDP)?
How do car dealerships determine the proper 3rd party website package? An analysis of VDPs vs Leads produced by automotive websites.
AutoTrader vs CarGurus vs Cars.com
A comprehensive comparison of the three main automotive marketplaces. An overview of these companies and key differences for auto dealerships.